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Hatch + Vox

The SEO newsletter for business owners who need clarity. Find explanations my 3 year old daughter understands, detailed SEO case studies with actionable takeaways for your own site, and strategies that Google and their worshippers don’t want you to know about (and I actually use with my clients).

Featured Post

This is how I write AI articles that don't suck.

Reader, I’m getting frustrated at the amount of people who are using AI to write blog posts. They are dog s**t. Not because they’re written by AI, but because I’m falling asleep half way through. The corporate voice that our high school teacher taught us reeks. Ask any copywriter and they’ll tell you the same: Forget everything you’ve been taught about writing. Break those rules and throw them in the bin. Because they don’t sell. So when Michael from the office decides to skip all the hard...